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What is MyPHA?
MyPHA connects members with a Personal Health Assistant (PHA): a real person who helps them navigate healthcare, use their benefits, coordinate care, and follow through on the steps that can improve their health.
A PHA serves as a trusted guide through the practical realities of healthcare, helping members schedule appointments, follow through on care plans, overcome barriers, and make informed decisions with confidence.
The work is proactive, relational, and ongoing. MyPHA is a human activation model designed to reach the right people, build trust, and help them take action while their risk is still manageable.
Your employees have health benefits. How well are they using them?
Most people navigate the healthcare system on their own.
They delay care, miss follow-ups, avoid specialists they don't understand, and let small problems compound. By the time a claim appears, the window for early intervention has already closed.
MyPHA provides members with a personal health assistant, a real person assigned to work with each high-risk employee, proactively and over time, to help them get the right care before costs escalate.
what a pha actually does
A Personal Health Assistant is not a call center. It's not an app. It's not a nurse hotline available when something goes wrong.
It is a relationship with a human guide who knows the member, understands their health situation, and stays with them across the full arc of their care. The PHA reaches out proactively, tracks follow-through, navigates benefits and providers on the member's behalf, and supports the family when relevant. They work from structured clinical playbooks covering the conditions and situations that drive the most avoidable cost: cardiovascular and metabolic risk, musculoskeletal pathways, behavioral health access, medication adherence, and benefits navigation.
examples:
Recognize that a member is overdue for a preventive visit and help them schedule it.
Identify that a member managing a chronic condition has a care gap and coordinate with their provider to close it.
Review whether a medication is appropriate or affordable and surface a better option.
Is MyPHA is right for your organization?
MyPHA is built for organizations that want to identify risk earlier, support members more personally, and turn healthcare strategy into measurable action.
Send us a message and we’ll help you determine whether MyPHA is a fit for your population, benefits strategy, or care model.
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